April 10, 2023

Email Content Generator is part of a suite of AI-powered features within Intuit

Mailchimp, and this latest release represents the next step in Mailchimp’s

goal to transform email marketing for small and mid-size businesses. (Photo:

Business Wire)

Intuit Mailchimp Announces Email Content

Generator, a Generative AI Tool for Email

Marketing

AI-powered features within Mailchimp, and this latest release represents the next step in

Mailchimp’s goal to transform email marketing for small and mid-size businesses.

This press release features multimedia. View the full release here:

https://www.businesswire.com/news/home/20230410005092/en/

“We’re on a mission

to make Mailchimp

the only place where

marketers can

effortlessly create

content optimized for

Mailchimp. “AI and

text generation tools

like ChatGPT have

received a lot of

attention recently,

and for good reason.

We see this as a

supportive technology

for marketers, and we want to provide them with approachable ways to use AI so that they

can automate, generate, and optimize content to save time and trust that what we’re serving

them is tailored to help them reach their goals.”

Over the last several years, Mailchimp has incorporated AI and machine learning capabilities

now has access to even more sophisticated data and tools that help the email marketing

platform solve its customers’ biggest challenges with AI. Intuit has been driving AI innovation

to help its customers solve their most important problems, accelerating personalized AI at

scale for more than 100 million consumer and small business customers.

Mailchimp currently has 20+ AI and data science features in-app—such as Creative

Assistant, Content Optimizer, Send-Day and Send-Time Optimization, Predictive

Segmentation, and Product Recommendations —designed to help marketers and small

business owners save time, send more effective marketing campaigns, and get smarter with

their marketing decisions. In 2022 alone, Mailchimp generated more than 8 million data-

backed recommendations with our AI-powered features.**

“Marketers and small businesses are spending a lot of time thinking about how they can

More about Email Content Generator and Mailchimp’s AI Features

Mailchimp users can generate content with AI to design on-brand marketing content faster,

get copy ideas and inspiration, and test variants to deliver more personalized and engaging

content to their customers. With the help of Email Content Generator, marketers can take

content that GPT AI technology recommends for them and then customize that content to

create highly personalized email marketing campaigns tailored to their brand, tone, and

marketing intent, making email campaigns feel more authentic and relevant to their

customers.

When creating an email campaign in Mailchimp’s new email editor tool, our customers can

see three options of copy that match their industry, marketing intent, and tone of voice.

break down why a campaign performs the way it did, with detailed insights and suggestions,

and share recommendations for how to improve those campaigns and content. Small

businesses and marketers can take advantage of Mailchimp’s data, which includes their

specific industry’s data, to benchmark their marketing efforts across their industry and find

the best day(s) and time(s) to send marketing campaigns to engage their customers.

Mailchimp uses a mix of in-house built models and third-party AI products to power its AI

driven customer help interactions per year across Intuit.

Email Content Generator is the latest addition to Mailchimp’s AI toolkit for marketers, along

with features like:

Send Day and Send Time Optimization - Send Day Optimization takes the date

range for a campaign (within Campaign Manager) and recommends the best day to

send an email within that range based on industry benchmarks. With Send Time

Optimization, Mailchimp adjusts the send time of an email to the predicted optimal time

of day to send an email campaign.

Content Optimizer - When you send email campaigns to your audience, Mailchimp

can help marketers decide how to create and design their marketing content.

Mailchimp's Content Optimizer gives additional guidance with analysis, based on

industry best practices, for readability and skimmability, calls to action, imagery, tone,

consistent, but let users edit, resize, and publish easily, too.

Purchase Likelihood and Customer Lifetime Value - For customers who have

integrated their e-commerce stores and/or QuickBooks Online accounts with the

Mailchimp platform, Mailchimp uses e-commerce data, like individual purchase history

and patterns, to help marketers estimate their customers’ lifetime value and likelihood

to purchase again.

Alt-text Generation - Alt-text Generator analyzes the contents of a photo and

recommends alternative text (alt-text) that describes the contents of the photo for

visually impaired people.

Stock Image Suggestion- New Mailchimp users who may not have image assets

related to their business when they first sign up will see on-brand stock image

suggestions that are surfaced based on the text they provide about their business.

Campaign Performance Benchmarking - Campaign Performance Benchmarking

groups helps marketers understand how their marketing compares to industry peers

through statistics like growth rate and open rate.

Product Recommendations – Mailchimp customers can add product

recommendation blocks to their emails based on predictions driven by prior purchase

Availability

Email Content Generator (beta) will be available to select Mailchimp customers in the United

Learn More

To find out more about Mailchimp’s AI products, click here.

For media kit and visuals, please reach out to pr@mailchimp.com. Follow us on social

media: TikTok, Twitter, LinkedIn, and Instagram.

*Based on competitor brands' publicly available data on worldwide numbers of customers in

2021/2022.

**Based on 2022 data for the following products: Product recommendations, Send Time

Optimization, A/B testing, CLV segmentation, Likelihood to Purchase Segmentation, and

find and engage customers across email, social media, landing pages, and advertising—

automatically and with the power of AI. In 2021, Mailchimp was acquired by Intuit.

About Intuit

Intuit is the global financial technology platform that powers prosperity for the people and

communities we serve. With more than 100 million customers worldwide using TurboTax,

Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the

opportunity to prosper. We never stop working to find new, innovative ways to make that

possible. Please visit us at Intuit.com and find us on social for the latest information about

Intuit and our products and services.

Intuit Mailchimp Forward-Looking Statement Disclaimer

Kate Arora

kate.arora@mailchimp.com

Source: Intuit Inc.